The Pavement Sign, including the traditional A-Board, is a highly effective communication tool for ‘high street’ brands and retailers.
A low cost investment which drives footfall and delivers measurable sales uplift is a ‘no-brainer’, so it is not surprising that successful brands, retailers and service outlets use pavement signs and A-boards widely and consistently to influence consumer decisions at the point of sale. They are also particularly effective at influencing the impulse shopper.
Free-standing and portable by design, pavement signs are tactical and multi-functional, acting as a ‘sign-post’ to your business whilst clearly communicating you are open for business. A good pavement sign will do this safely, and if looked after will provide highly effective advertising, maintenance free for many years.
Signwaves are experts in this field, designing and manufacturing a number of market leading pavement sign products to suit taste, functionality, service environment and budget.
The Swinger range offers interchangeable poster and permanent graphic panel display options in a range of sizes and colours. The suspended panel swings in the wind which not only helps attract attention but aids stability, although with a low centre of gravity a Swinger already delivers impressive outdoor performance. The unique top-opening sleeved poster panel ‘pocket’ makes the changing of posters extremely simple, secure and hygienic, unlike bottom opening competitor products. Smart no-tools assembly, shock absorbing panel hangers and safe rounded styling are common throughout the range, whilst in-built wheels on the larger sizes means every Swinger is easy to move in and out of the store at the start and end of the trading day.
Due to the range of sizes available, Swinger works pretty much anywhere, from high footfall areas such as shopping centres, malls and high streets, to forecourts, service areas, car parks and tourist attractions. The stock offer with black or white frame with a black base is supported by a make to order branded service - frame, panel, and in some cases the base too, being colour matched to a customer’s brand or campaign identity.
Where poster display isn’t required, but a low cost solution is, Ecoflex is a popular choice, so much so that it is the recognised UK market leader in terms of number of signs in the field. It is the combination of low price, eye-catching graphics, exceptional stability and design simplicity that underpins this justified accolade. And when a standard printed panel isn’t enough there is the opportunity to add customised shape to the design for increased stand-out and promotional appeal. Some customers like the fact that Ecoflex is frameless, giving greater prominence to the panel and the advertising message.
Ecoflex HPL chalkboard panels turns Ecoflex into a modern shop-front chalkboard sign, with all the benefits of a double-sided free-standing chalkboard but at a much lower cost than traditional A board designs – whilst also being lighter in weight and generally more stable. Ideal for coffee shops, pubs, bars and restaurants, as well as food and drink brands, the panels can be part printed to add ownership, brand promotion and permanent messaging benefits.
The most traditional of pavement signs is the A-Board. One of the earliest signs to be seen on the high street they are still as relevant winning favour today with businesses wishing to promote a more traditional image. Signwaves has a number of A-board designs to suit varying retail and leisure environments and something for every budget and choice of permanent print, chalkboard and interchangeable poster graphics.
If your marketing messages frequently change, then opt for one of Signwaves A-Boards with poster messaging capability, either with front loading snapframe or magnetic edged poster holding systems. The A-Master, a popular lower cost solution for more sheltered locations, is available in A2 up to 30” x 40” poster sizes. Round corner Snapframes on both sides is important for safety and effective poster retention, and side locking arms maintain rigidity and stability. The A-Master Plus includes an additional header frame each side for increased messaging capability.
The Booster also offers additional header advertising space but in a heavier all steel A-board construction. The arched header design above recessed poster panels below is available in A2, A1 and 20”x30” poster sizes in a choice of colours with matching printed borders to the weather resistant magnetic poster cover sheets as a finishing touch.
Booster, Informer, the non-header version, and A-Master can be transformed quickly and cost effectively into a chalk A-board by simply adding a Signwaves polypropylene Chalk Insert Panels into the sign in place of a poster. Keeping a pair of chalk insert panels and a pack of Signwaves Chalkboard Pens at hand to turn your poster A-board into an instant chalk A-board makes excellent sense for a retailer, restaurateur or bar manager looking for promotional flexibility and value for money.
For businesses requiring daily changes to their messaging, such as pubs and restaurants, then a permanent chalk A-Board is probably the best option. For functional simplicity Chalkstar, with antique lacquered timber frame and weather treated hardboard panels, does the job very well. But when price is secondary and quality, functionality and style are foremost, then the Premier Chalk A-Board is the choice for the more discriminating customer. In a choice of wood or coated steel frame the combination of reversible high pressure laminate (HPL) panels and durable construction makes the Premier Chalk A Board an excellent long term investment for pub, leisure, licensed retail and catering sectors.