You’ve spent time and money preparing for an event. Your team is ready. Your product is great. But none of it matters if people walk right past your stand. That’s where flying banners make a difference. They’re not just eye-catching, they’re attention magnets that help your business get noticed in a sea of competitors.

If you’re trying to stand out at festivals, trade shows, open days or sporting events, this guide shows you how to make flying banners work harder for you. Because being visible isn’t optional, it’s essential.

What Makes Flying Banners So Effective?

Flying banners (also known as feather flags or sail banners) stand out because they move, rise above crowds, and are easy to recognise from a distance. They bring energy and motion to your brand and draw eyes even before people reach your stall.

Why so many businesses rely on them:

  • High visibility in crowded spaces
  • Simple to carry, set up and pack away
  • Tough enough for outdoor conditions
  • Custom branding options to match your visual identity

Flying banners solve the challenge of being seen without shouting. They quietly pull attention. Perfect for busy outdoor spaces where static signage can fade into the background.

Different from banners or boards fixed to walls or tables, flying banners use movement to your advantage. When wind catches the fabric, it adds life to your display and makes passersby more likely to turn their heads.

Choosing the Right Size and Shape

One size doesn’t fit all. If your banner is too small or poorly shaped, it might disappear into the noise.

Think about where you’ll place them and how far away people will be. Planning ahead ensures the banner does its job.

You also need to consider height. A taller flying banner can serve as a beacon for people searching for your stand across a field or exhibition hall. It helps build presence before your team even says hello.

Design Tips That Get Noticed

You don’t get a second chance to make a first impression. That’s why your flying banner needs a design that’s clear, confident and easy to digest on the move.

  • Choose bold colours that contrast well with your background.
  • Keep the message short, a logo and a website might be enough.
  • Use large fonts that are legible at a distance.
  • Put important info near the top of the banner.

Too much detail will overwhelm. Less is more. Let the design breathe so it can do the talking.

Consider testing designs in advance. A mock-up placed in your venue or similar setting can help you evaluate visibility and adjust before event day.

Flying Banners Placement for Maximum Impact

Placement is everything. If your banner is stuck behind your tent or hidden behind another display, it won’t deliver.

  • Put them at event entrances so people see your name first.
  • Use them along walkways or queues to keep your brand top of mind.
  • Position them around your stand or activation zone to mark your territory.
  • Find open areas where they can move freely with the wind.

If your competitors bring banners and you don’t, you risk being ignored. Use them to create visual interest before people even get close.

Try walking the event space before setup begins. Note high-traffic spots, chokepoints, or spaces where people pause. These become prime locations for maximum visibility.

Using Multiple Flying Banners Together

A single banner is great. But a group of well-placed banners is a strategy.

  • Line them up to guide people straight to your stand.
  • Frame your pitch by placing one on each side.
  • Break your message across banners for a mini campaign.

Consistency helps build recognition. Seeing your branding in several places builds familiarity fast.

You can also use banner groups to differentiate different products or services. Each banner can carry a different focus, helping you target multiple interests while maintaining a cohesive look.

Care and Maintenance Tips

If you invest in quality banners, look after them properly. A faded or damaged banner reflects badly on your brand.

  • Let them dry before storing to prevent mould.
  • Avoid folding roll or store flat when possible.
  • Wipe clean gently with mild detergent.
  • Check the poles and stitching before every event.

Take care of your banners and they’ll serve you well across multiple seasons.

Replacing parts like poles or carry cases is cheaper than replacing the entire banner. Keeping spare components on hand avoids stress when you're setting up at a big event.

Why Signwaves is the Right Sign Choice

Signwaves helps businesses stand out with confidence. We manufacture flying banners for real-world performance. They last through repeated use, set up quickly, and make a strong impact where it matters most.

We don’t just print. We think with you:

  • What’s the event?
  • Where will people be walking?
  • How can we make sure your message is clear and effective?

We offer:

  • Custom-manufactured flying banners in a variety of sizes and shapes
  • Durable, weatherproof materials, carbon poles & rotating spindles
  • Fast turnaround times for urgent deadlines
  • Expert advice from people who understand signage

If you’ve struggled in the past to get noticed at events, we’re here to change that.

Let Signwaves Help You Stand Out

You only get one shot to make a strong impression at an event. Don’t leave it to chance. Flying banners give you a powerful, professional edge and with Signwaves, you get banners that work hard for you.

Talk to us today about creating flying banners that help your brand rise above the noise.