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What our resellers say
Links Signs and Graphics
All first class service. Enquiries are answered quickly and clearly, products always delivered on time and if there has ever been a problem, it is always resolved quickly.
Tones Media
I was impressed by the performance. Whoever designed this product is brilliant. Concerning the Canadian market, most people admired the quality of your products. Several sign shops have ordered demo units to place in their stores to show to customers.
3 Tier Print Management Ltd
That is brilliant service. Thank you so much. It's always difficult when something goes wrong but the real measure of a supplier is how they react and I can't praise you high enough. Thanks again.
Nitro Branding
I find the combination of product range, price and convenience unbeatable. Always a great service and high quality products from Signwaves, thank you.
Mirage Signs
Signwaves are a very professional company and have professional staff that sells quality products at excellent prices.
Signs Express
Swift responses, informative and detailed quotes and our Account Manager at Signwaves is very patient, with endless variations to quote for.
Discount Displays
Brilliant service, detailed information and great performance. The quality of products is superb and consistent. If there are ever any
issues, they’re dealt with quickly and professionally.
Recent News
How Promotional Flags Build Momentum Before a New Site Opens
A new site begins attracting attention before the doors open. Passing customers see contractors arriving, windows changing, and branding starting to appear. Without a clear message, however, that interest can turn into uncertainty rather than useful awareness. Promotional flags give opening campaigns a visible way to explain what is coming, when it opens, and why people should return. Their height and movement can help a new location stand out across retail parks, roadside sites, forecourts, and busy pedestrian areas where lower-level messages are easier to miss. At Signwaves, we supply promotional flags and flying banners for businesses, agencies, and trade buyers managing launches across one site or a wider estate. The right setup can support the campaign before opening day, strengthen visibility during launch week, and remain useful once normal trading begins. Why should an opening campaign start before the first trading day? Opening day should confirm awareness, not create it from nothing. Customers often pass a developing site several times before it opens, giving the business repeated opportunities to build recognition. If the frontage remains unclear until the final day, nearby customers may not know what is arriving or when they can visit. Promotional flags can introduce the brand while the site is still being prepared and turn routine passing traffic into early familiarity. A simple pre-opening message can explain the business or service that is arriving, confirm the opening date, support recruitment or local hiring, promote an opening-week offer, and show customers where to enter or park. The strongest messages answer one question quickly. A short headline and recognisable branding are more useful than trying to place the full launch plan on every flag. How can promotional flags support each stage of a site launch? Promotional flags can work across several stages when the campaign is planned before artwork goes into production. Before opening, flags can carry messages such as "Coming soon", an opening date, or a recruitment prompt. During launch week, the same positions can switch to "Now open", a limited-time offer, or clearer directions to the entrance. After the opening period, businesses can use replacement graphics for product campaigns, seasonal messages, or wider brand visibility. This helps the hardware continue working after the initial launch window has passed. A simple three-stage plan moves from pre-opening awareness to opening-week conversion, then into early-trading promotion. Which promotional flag shape suits a new site? The best shape depends on the site, the artwork, and the way customers approach the location. Feather Flying Banners provide a tall, familiar profile that suits brand marks, short vertical messages, and repeated placement along an approach route. Teardrop Flying Banners keep the fabric under more tension and can suit bold logos or compact launch messages that need a defined shape. Rectangle flags provide a broader, more conventional graphic area and can work well where the artwork needs a clearer block of colour or a slightly wider message. The right choice should reflect viewing distance, available space, brand layout, and how several flags will appear together. Consistency across locations is usually more valuable than mixing formats without a clear reason. Where should businesses place promotional flags around a new location? Placement should follow the route customers use to find and enter the site. Flags positioned only beside the doorway may be too late to help drivers or pedestrians identify the location from further away. Useful positions often include roadside or retail-park approach routes, car park entrances, pedestrian walkways leading towards the frontage, boundaries between neighbouring units, the final turn towards the entrance, and collection points or temporary launch areas. Promotional flags work particularly well when they create a visible sequence rather than one isolated marker. Several well-spaced flags can lead attention towards the site and make the opening feel more established. Businesses should also consider local permissions, pedestrian access, and the suitability of the base. The display should improve visibility without creating an obstruction. How should businesses choose bases for promotional flags? The flag, pole, and base need to suit the same environment. A launch team may focus on the printed fabric first, but the base determines where the display can be used and how practical it is to manage. Ground spikes can suit grass and softer ground. Weighted or water-filled bases are often more practical on hardstanding where fixing into the surface is not possible. Different sites may require different base options even when the printed promotional flags remain consistent. Before ordering, teams should check: • The ground surface at every location • Expected wind exposure • Whether displays will remain out all day • How often staff will move them • Storage space after trading • The height and number of flags required Signwaves offers a range of bases and accessories within its flying banner and flag range. Our team can also help match the setup to the intended location. How can multi-site openings keep promotional flags consistent? Franchise and multi-site launches become harder to control when every location orders campaign materials separately. Different opening dates, site layouts, and local messages can create unnecessary artwork versions and increase the risk of sending the wrong graphics. Central campaign planning should define the approved flag shape, size, base options, colours, and message hierarchy. Local information can then change within a controlled template instead of creating a completely new design for every site. Clear labelling also matters. Each launch pack should identify the destination, opening phase, and display position so local teams know which flags to install first and when graphics need to change. Signwaves' artwork support and print services can help maintain colour and layout consistency across repeat orders. For larger programmes, project management and rollout support can help coordinate multiple versions and phased deliveries. Can replacement promotional flags improve campaign value? Opening messages have a short working life, but the display hardware does not have to. Replacement flags allow businesses to refresh the message while continuing to use compatible poles and bases. Signwaves supplies replacement printed feather flags for businesses that need updated graphics without ordering a completely new kit each time. This can support seasonal promotions, recruitment activity, and product launches after the site has opened, separating the long-term hardware decision from each shorter-term graphic. Reuse works best when poles, bases, and fabric are checked and stored correctly between campaigns. What should promotional flags say during an opening campaign? Promotional flags are viewed quickly, often from a moving vehicle or by pedestrians who are already looking elsewhere. The message needs to work before the customer reaches the site. Useful opening messages usually combine a recognisable logo or brand colour with one clear status message, such as "Coming soon" or "Now open". Add a date only when it can be read easily, followed by a short offer or directional prompt where needed. Long lists of services, detailed terms, and several calls to action are better placed on closer-range signage. Flags should create recognition and guide attention. Pavement signs, window displays, or posters can provide more detail once customers reach the entrance. For more tailored brand requirements, Signwaves' customisation service can adapt standard display products with brand-specific finishes, graphics, and accessories. Build awareness before the doors open New sites have a limited opportunity to turn local curiosity into useful launch momentum. Promotional flags help businesses start that process early, identify the location clearly, and change the message as the opening campaign moves forward. The strongest setup connects the artwork, shape, base, placement, and rollout plan, giving local teams equipment that is easier to install and use correctly. Explore Signwaves' promotional flag range or contact our team about an upcoming site launch. We can help you plan a practical setup for one opening or a phased programme across several locations. Frequently asked questions about promotional flags When should promotional flags go up before a new site opens? Businesses can install pre-opening flags once the opening date and site branding are confirmed. The timing should give local customers enough opportunity to notice the message without leaving temporary artwork in place for longer than necessary. Are promotional flags suitable for retail parks and forecourts? Yes. Promotional flags can work well in open commercial environments where height helps the message remain visible. The pole, base, and placement should be selected for the surface and expected exposure. Can the printed flag be changed after opening day? Yes. Compatible replacement graphics can allow businesses to keep the poles and bases while changing from launch messaging to seasonal or product-led campaigns. How many promotional flags should a new location use? The right number depends on the approach routes and available space. A sequence of flags can guide attention more effectively than one isolated display, but every unit should have a clear role and safe position.
Can Roller Banners Keep Distributed Sales Teams On-Brand?
Distributed sales teams often represent the same brand in very different places. One team may be attending a recruitment fair, another may be running a dealer day, while regional staff prepare for a local business event. The campaign may be centralised, but the customer experience is delivered site by site. When display materials are ordered separately, stored badly, or updated at different times, the brand can quickly lose consistency. Old graphics remain in circulation, colours vary between print runs, and teams arrive with equipment that no longer reflects the current campaign. Roller banners and exhibition displays give businesses a practical way to create a repeatable display kit. They are portable, quick to position, and suitable for teams that need a professional branded backdrop without relying on specialist installation. At Signwaves, we help businesses, agencies, and trade buyers manage roller banners from artwork and print through to repeat production and delivery. This makes it easier to keep regional activity on brand while giving local teams display equipment they can use with confidence. Why do distributed teams struggle to keep event branding consistent? Brand standards often weaken when campaign materials leave the central marketing team. Local staff may need to solve last-minute display gaps, work with older stock, or order replacements without access to the original artwork specification. That creates small inconsistencies that become more visible when customers see the brand across several events or locations. A banner with outdated messaging, a different logo position, or a noticeably different colour can make the wider campaign feel less controlled. Roller banners work best when they form part of a managed kit rather than a collection of one-off purchases. Central control over the design, dimensions, approved messaging, and print specification helps every team present the same core identity. For multi-site businesses, that consistency protects more than appearance. It also reduces the time regional teams spend deciding what to order and gives central marketing greater confidence that campaign materials will be used correctly. How can roller banners create a repeatable brand kit? A repeatable kit gives each team the same basic tools and a clear way to use them. The setup should be easy enough for staff to transport, assemble, and pack away without additional support. A practical roller banner kit may include: • One main brand banner that stays relevant across several campaigns • One campaign banner for the current product, service, or recruitment message • A portable counter for conversations, forms, samples, or demonstrations • Carry cases that keep the hardware protected between events • A simple setup guide showing placement and the correct order of messages Used together, these items create a more complete branded area without making the setup difficult to manage. The main banner provides consistency, while the campaign banner can change as commercial priorities move on. Businesses can also use Promo Counters alongside roller banners when teams need a clear place for customer conversations or product information. Which roller banner works best for repeat campaigns? The right product depends on how often the banner will travel, how frequently the message will change, and the standard of presentation the team needs to maintain. The Graphia® Roller Banner suits businesses looking for a polished, durable display for regular commercial use. Its range of stock sizes also gives campaign planners more flexibility when building kits for different event spaces. For campaigns where graphics need to change more frequently, Rollsby interchangeable roller banners can make updates easier. The banner can be replaced without treating the full unit as a single-use campaign item. Some teams may need one compact banner for smaller venues and a wider display for exhibitions or conferences. Standardising a small number of approved formats usually works better than allowing every branch to choose independently. The aim is not to give teams more equipment than they need. It is to give them a dependable setup that matches the way they work. How should businesses control roller banner artwork across locations? Artwork control is one of the most important parts of a multi-site display programme. A strong design can still become inconsistent when regional teams resize files, add local copy, or work from old versions. Central teams can reduce those problems by creating fixed templates with controlled areas for local information. The brand position, colour values, type hierarchy, and main call to action should remain locked, while approved details such as a branch name, date, or local contact can change. Before files move into production, teams should check: • Whether the message can be read at the expected viewing distance • Whether the most important content sits in the upper part of the banner • Whether contact details or QR codes remain large enough to use • Whether local changes follow the same structure across every version • Whether the correct artwork template has been used Signwaves artwork guidelines help trade buyers and marketing teams prepare files for consistent print production. Where support is needed, our print and artwork services can help keep files press-ready and aligned with the wider campaign. How can fulfilment make multi-site roller banner rollouts easier? Production is only part of the job when roller banners need to reach several branches, sales teams, or event locations. The rollout can still become difficult if units arrive without clear labels, replacement graphics go to the wrong site, or central teams need to manage every parcel manually. A coordinated fulfilment plan can package each site kit with the correct banner versions, hardware, instructions, and supporting display items. Clear labelling also helps teams identify the right equipment before an event rather than opening several cases on the day. For larger programmes, Signwaves can support production alongside warehousing and logistics. Stock holding, picking, packing, and delivery can help businesses release roller banners in phases instead of sending every item to one central location. This becomes particularly useful for roadshows, recruitment calendars, franchise networks, and regional sales activity where dates and destinations vary throughout the year. How should teams store and reuse roller banners? Roller banners deliver better long-term value when teams treat storage as part of the display process. Damage often occurs after the event, when graphics are packed away quickly, cases are left unlabelled, or equipment is stored in unsuitable areas. Teams should retract graphics carefully, use the supplied carry case, keep units dry, and label each case with the current artwork version. A simple asset list can also show which branch holds each unit and when the graphics were last updated. Before the next event, staff should check the banner surface, cassette, feet, and pole rather than discovering a problem during setup. Where campaigns change regularly, replacement graphics or interchangeable systems can keep the hardware working for longer. These checks are straightforward, but they make repeat-event roller banners easier to manage and help every team maintain a professional presentation. Are roller banners a good investment for distributed teams? Roller banners are a practical investment when businesses need portable display across repeated events, branch activity, or regional campaigns. Their value comes from consistency and reuse rather than from one isolated appearance. A well-planned set of roller banners can reduce local ordering, simplify setup, and give every team a recognisable branded environment. When artwork, production, storage, and fulfilment stay coordinated, central marketing also keeps more control over how the campaign appears in public. Signwaves has experience supporting commercial signage projects and rollouts involving multiple products, artwork versions, and destinations. That wider support can help businesses move from individual banner orders to a more controlled display programme. Keep every team ready to represent the brand Distributed teams should not have to rebuild the brand every time they attend an event. The right roller banners give them a clear, repeatable setup that looks professional, travels well, and stays easier to control. Start with the message each team needs to communicate, then choose the hardware, artwork system, and fulfilment plan that make it practical to repeat. Explore Signwaves roller banner range or talk to our team about a multi-site display project. We can help you build a kit that arrives ready to use and keeps the brand consistent from one event to the next. Frequently asked questions about roller banners How many roller banners should an event stand use? Most small event stands only need one or two roller banners. One can establish the brand, while a second can focus on the current offer, service, or recruitment message. The best number depends on the space and how much information visitors need. Can roller banners be reused for different campaigns? Yes. Businesses can reuse the hardware when the message remains relevant or choose an interchangeable system when graphics need to change more regularly. Careful storage also helps keep the display in better condition between events. What should go at the top of a roller banner? The brand and main message should sit where they can be seen above tables, counters, and nearby visitors. Detailed supporting information can appear lower down, but the upper section needs to communicate the purpose quickly. Are roller banners suitable for branch networks? Yes. Roller banners are easy to distribute and use across branch networks when artwork, product choice, and labelling are centrally controlled. Managed fulfilment can also send the correct version directly to each location.
Ecoflex and the application of Eco-Design Principles
The ‘Eco’ in ‘Ecoflex’ reflects not just the low price point (‘economical’) of the UK’s best-selling pavement sign but also the design strategy applied to the product’s development and manufacture. Eco-design principles are methods used to minimise a product's environmental impact across its full life-cycle, from raw material selection and manufacture, to distribution, function/use and disposal - without compromising product performance. The core principles of eco-design focus-in on reducing waste, conserving resources, and promoting a circular economy. A stand-out feature of Ecoflex is the use of just 3 quick to assemble, and quick to disassemble, components. Sometimes referred to as dematerialisation or part consolidation within the design process, minimal parts in a product directly advances the core objectives of eco-design. A reduction in the number of components in a product minimises resource consumption, optimises the product’s life cycle and lowers the product’s embedded carbon footprint. Fewer parts can mean fewer fixings and so a faster, more cost-effective disassembly process. Whilst not one of the listed eco-design principles per se, ‘the efficient use of materials’ is commonly recognised within product design as the most effective tactic to address multiple eco-design principles simultaneously. OK, so what are the recognised eco-design principles, and where do they come into play in the Ecoflex pavement sign? Use of Sustainable Materials • The Ecoflex panel is powder coated aluminium. Aluminium is infinitely recyclable without loss of quality or performance and the powder coated finish does not hinder the recycling process. According to the International Aluminium Institute, the global trade association representing the primary aluminium industry, 75% of all aluminium ever produced is still in active circulation.• The Ecoflex base is made from 100% industrial-reclaim polymer, essentially recycled waste cable insulation and kitchen flooring. It can be recycled multiple times without loss of performance.• The Ecoflex ‘wedge’ is manufactured in high performance polycarbonate. Virtually unbreakable, replacement becomes unnecessary. • The Ecoflex packaging is produced from a minimum 80% recycled material. Design for Longevity and Repair Creating high-quality, durable goods that last is fundamental to eco-design principles, as is a product designed with modular parts so they can be easily repaired or replaced rather than being thrown away when a single component fails. Ecoflex ticks all the boxes in this respect:• The special ‘aircraft grade’ aluminium panel is designed and tested to flex, without permanent bending, in winds up to 60mph! It makes the Ecoflex the most stable wind resistant sign of its type on the market. • The base and ‘wedge’ fixing are virtually indestructible and will last for years if not decades, and well beyond the working life of even the longest outdoor promotion.• No tools are required to dismantle and isolate a component, which can be undertaken in a matter of seconds. • All components are held in stock for a fast repair, replacement or promotional message update. Plan for End-of-Life and Recycling: Design for Disassembly (DfD) is a primary rule of the circular economy. A product must be easy to dismantle at its end-of-life so materials can be separated and recycled. No other sign product of its type facilitates this as easily as Ecoflex:• Only 3 component parts – all recyclable.• Component parts can be separated in seconds.• No tools required. Optimise Production and Logistics: This is mainly about reduction in carbon emissions. From a production perspective the small number of components in an Ecoflex means: • Fewer Embedded Emissions: Relying on fewer components directly reduces the total raw material volume required, preserving natural ecosystems.• Leaner Supply Chains: Manufacturing fewer unique parts requires fewer production moulds, less tooling machinery, and reduced factory energy consumption.From a transport and logistics perspective Ecoflex’s compact flat-pack design means:• Freight Efficiency: more units to a pallet or shipping container.• Lower Emissions: Maximising shipping volume reduces transport-related fuel consumption and greenhouse gas emissions. Information Transparency: One of the key tenets of Eco-design is to share information in a transparent ‘pay-it-forward’ kind of way, providing clear, accessible information regarding a product's sustainability and disposal. So, with that in mind, and to round off this article here’s some links to further reading material for the curious: Ecoflex; https://www.youtube.com/watch?v=ylRfsMZ4XfM https://www.signwaves.co.uk/products/ecoflex-2?srsltid=AfmBOorWgQ85CUVMwpH_0HToCHD--0xPXlhffIqp1w9P6fHPz2Aa0QSw Canadian Wind Tunnel test - Ecoflex Eco-design: https://sustainabilityguide.eu/ecodesign/ https://en.wikipedia.org/wiki/Closed-loop_recycling
