Trusted by leading brands & retailers...
What our resellers say
Links Signs and Graphics
All first class service. Enquiries are answered quickly and clearly, products always delivered on time and if there has ever been a problem, it is always resolved quickly.
Tones Media
I was impressed by the performance. Whoever designed this product is brilliant. Concerning the Canadian market, most people admired the quality of your products. Several sign shops have ordered demo units to place in their stores to show to customers.
3 Tier Print Management Ltd
That is brilliant service. Thank you so much. It's always difficult when something goes wrong but the real measure of a supplier is how they react and I can't praise you high enough. Thanks again.
Nitro Branding
I find the combination of product range, price and convenience unbeatable. Always a great service and high quality products from Signwaves, thank you.
Mirage Signs
Signwaves are a very professional company and have professional staff that sells quality products at excellent prices.
Signs Express
Swift responses, informative and detailed quotes and our Account Manager at Signwaves is very patient, with endless variations to quote for.
Discount Displays
Brilliant service, detailed information and great performance. The quality of products is superb and consistent. If there are ever any
issues, they’re dealt with quickly and professionally.
Recent News
Driving Footfall on the Move: How Premium Signage Fuels the Co-op & Shell Forecourt Success
The modern petrol forecourt has transformed from a simple fuel stop into a highly competitive convenience destination. With major players expanding their roadside footprints, partnerships like the Shell and Co-op strategic forecourt collaboration are leading the charge. By blending Shell’s premium fuel infrastructure with the Co-op’s trusted convenience and fresh food-to-go range, these sites provide a powerful dual-brand incentive for busy motorists. However, even the strongest retail offering needs to catch a driver's attention on the move. To successfully capture passing traffic and turn fuel buyers into basket shoppers, the Co-op required robust, repositionable, high-impact forecourt poster displays. We are proud to have supported this on-going rollout by supplying our premium, free-standing double-sided Sentinel Forecourt Poster Signs in the largest 40” x 60” poster size to tactically boost product visibility and drive on-site conversions and impulse sales. The Challenge: Converting Transients to Basket Shoppers Forecourt retail presents a unique marketing challenge. Motorists are highly transient, often laser-focused on the fuel pump and prone to leaving immediately after payment. To help break this habit, the Co-op needed a signage solution that could:• Interrupt the driver’s journey safely and effectively from the roadside.• Withstand harsh, exposed environments susceptible to high winds.• Allow rapid marketing updates to promote time-sensitive meal deals, seasonal campaigns and membership perks. Our Sentinel Forecourt Signs were selected as the ultimate tool to bridge the gap between the fuel pump and the store entrance. An added advantage for the Co-op was that Shell also use Sentinel Poster Signs and the POW! Sign variant for their forecourt promotions so approvals from a safety and aesthetic standpoint were not an issue. How Sentinel Signs Drive Forecourt Sales The double-sided Sentinel poster signs we provided to the Co-op are purpose-engineered for demanding retail environments like busy fuel forecourts. Here is how they successfully elevate the Shell/Co-op customer experience:• Maximum Visual Impact: With an impressive double-sided display area these signs ensure the Co-op’s key retail offers, such as their famous lunch meal deals or fresh dinner solutions, are perfectly visible from both traffic directions.• Weatherproof & Roadside-Ready: Forecourts offer little protection from the elements. The Sentinel features a water-fillable polyethylene base that provides solid stability in high winds, alongside magnetic-sealed crystal-clear polycarbonate covers that keep the posters pristine and dry.• Effortless Campaign Transitions: Retail promotions move fast. Thanks to the user-friendly poster change system a single forecourt staff member can safely and quickly swap out large-format posters without any specialist tools.• Public Safety First: Positioned in high-traffic pedestrian and vehicle zones, the signs are designed with smooth, rounded safety corners to protect customers moving around the site.• Easy Mobility: Built-in wheels and optional purpose-built trolley allow store managers to easily reposition the units for cleaning or maximizing visibility depending on the sun angle or traffic flow. Partnering for Future Retail Growth As the convenience landscape continues to evolve through smart franchising and wholesale partnerships, physical retail media remains the ultimate bridge to the consumer. Our collaborations with the Co-op and Shell demonstrate that even in a digital world, high-quality, durable, and strategically placed physical signage is an essential driver of physical retail footfall. By framing the right offer at the right time, the Sentinel signs ensure that every Shell/Co-op location isn't just a place to refuel the car - it’s an unmissable destination to refuel the shopper.
How Businesses Use Outdoor Advertising Boards to Support Price-Match Promotions
If you run price-match promotions, you have probably already seen how easily customers walk past offers they never notice in the first place. Shoppers compare prices quickly while moving between shops, so promotional messaging needs to appear before customers walk past. Outdoor advertising boards help retailers keep price-match campaigns visible before passing shoppers overlook the promotion completely. At Signwaves, we are proud to provide retailers with the best display boards and pavement signs to support visibility around price-match campaigns and short-term retail offers. How Do Shops Advertise Price-Match Offers Effectively? Retail promotions rarely work if customers never notice them. You probably already know how quickly shoppers make decisions while moving through busy retail environments. If price-match messaging stays inside the shop, many customers simply walk past before realising the offer exists. Outdoor advertising boards help retailers communicate pricing messages before passing shoppers lose interest or move elsewhere. Retailers often use outdoor displays to: Highlight competitor price matching Promote limited-time offers Support impulse footfall during busy trading periods Customers often compare prices across neighbouring retailers before entering a shop. Visible outdoor promotions help retailers compete more effectively during those quick buying decisions and improve awareness around active price-match campaigns. If your promotions regularly compete with nearby retailers for footfall, stronger outdoor visibility can help more shoppers notice active promotions before walking past. If you regularly run price-led campaigns, combining retail display boards with pavement signs. Signwaves can help support repeated retail promotions more effectively. How Do Outdoor Advertising Boards Support Price Promotions? Outdoor advertising boards allow retailers to communicate pricing messages in areas where customers already move past the business throughout the day. Retailers often position boards near entrances, roadside locations, and forecourts where promotions remain visible to passing footfall throughout the day. You usually notice this most during busy retail periods when staff update promotions more frequently and passing footfall becomes harder to capture consistently. Many shops use reusable retail boards because staff can update promotions quickly without replacing permanent signage every time campaigns change. Retailers running regular promotional campaigns often combine reusable pavement signs with interchangeable poster graphics to manage seasonal offers more efficiently. Retailers regularly use these displays to support: Price-match campaigns Seasonal discounts Limited-time promotions Outdoor displays also help retailers maintain campaign visibility during busy trading periods where promotional competition increases across nearby shops. What Should Retailers Look for in Outdoor Advertising Boards? Retail environments expose signage to repeated handling, changing weather conditions, and constant repositioning. If you manage retail promotions regularly, you probably already know how often staff move display boards into position before trading begins and remove them again at closing time. Repeated handling usually exposes weaker display equipment quickly, particularly during busy retail periods where staff move signage constantly throughout the day. Retailers often pay close attention to: Frame stability Weather resistance Fast setup and pack-down times You usually notice display problems quickly once poor weather makes boards unstable or harder to manage during busy trading periods because damaged or poorly positioned signage weakens the overall presentation of the promotion. Retailers using reusable display boards regularly usually benefit from equipment that remains practical to move and reuse across repeated promotional campaigns. At Signwaves, businesses can choose from a wide range of outdoor advertising boards for shops, forecourts, and outdoor promotional environments. Retailers managing larger promotional areas often pair retail display boards with printed posters to reinforce offers closer to entrances and indoor customer waiting areas. How Do Shops Use Retail Display Boards for Price-Match Campaigns? Supermarkets, convenience stores, and electrical retailers often rely on retail display boards to support price-match promotions and attract passing customers during busy trading periods. Retailers regularly position boards outside entrances or near customer approach routes where passing shoppers can notice promotions before reaching nearby competitors. Many shops use retail display boards to: Highlight price-match guarantees Promote temporary reductions Advertise limited-time offers You have probably seen customers decide where to shop before they even reach the entrance. Outdoor displays help retailers reinforce promotional pricing more clearly, particularly when nearby competitors run similar offers. What Other Signs Work Well With Outdoor Advertising Boards? Many retailers combine retail display boards with additional display products to improve visibility across different customer approach routes. Some customers notice roadside displays first, while others respond more quickly to entrance-level promotional signage. Retail display boards often work alongside: Pavement signs Printed posters Window graphics This layered approach helps retailers reinforce promotional awareness across entrances, roadside locations, and customer approach routes. Retailers often use multiple display formats together because customers rarely approach shops from one direction alone. What Problems Affect Outdoor Price Promotion Campaigns? Busy retail environments often create practical problems that reduce how effectively promotional campaigns attract passing customers. Poor weather and damaged displays can quickly reduce how clearly promotions appear outside the shop. Many retailers also need to update promotional messaging quickly during changing campaigns or seasonal trading periods. Common problems include: Customers missing promotions completely Weak visibility near busy walkways Outdoor displays becoming unstable during poor weather You usually notice these problems most during peak trading periods where outdoor promotions compete more heavily for customer attention. This is one reason many retailers strengthen visibility around peak trading periods by combining retail display boards with pavement signs and printed posters. Why Do Retailers Need Durable Outdoor Advertising Boards? Retail promotions often change quickly, so most retailers need display boards that staff can position, update, move, and store without slowing down daily trading routines. Maintaining strong promotional presentation becomes far more important during busy retail periods where nearby shops compete heavily for customer attention. Retail display boards help retailers maintain clear promotional messaging during busy trading periods where shoppers make quick buying decisions. Retailers managing repeated promotional campaigns usually benefit from display equipment that remains practical during poor weather and repeated handling because weaker setups quickly affect presentation standards during busy trading periods. You probably already know how quickly customers notice outdoor displays that look damaged, unstable, or poorly maintained during busy trading periods. At Signwaves we provide retailers with outdoor advertising boards, printed posters, and pavement signs for repeated promotional use across busy retail environments throughout the UK. If you stuck on design project for your signage or wondering what sign would be the best for you, give us a call and we will advise you!
Visit us at The Sign Show 2026
Signwaves will be exhibiting at The Sign Show at the NEC Birmingham between Tuesday 29th September and Thursday 1st October 2026! Following a successful first run in 2025, The Sign Show is returning to serve the UK display and signage industry. The show focuses on helping visitors find the tools and solutions that they need to succeed and grow in the world of branding, advertising and marketing. Where will we be situated? The Signwaves team will be situated at stand S240 along with many of the brand products. This year, we will be taking 50+ products to display to the attendees, including staple signs like the Ecoflex range, Swinger® range, Feather flags and many more! Be sure to come along and say hello, we would be more than happy to take you through our range and answer any questions. This year's show is especially exciting for two of our team. Vanessa (Sales & Marketing Director and Billy (Marketing Assistant), who will be attending for the very first time, are looking forward to meeting the people behind the businesses we work with every day, experiencing the atmosphere of the show and seeing first-hand what makes The Sign Show such an important event for our industry. Friendly competition During the show, we will be looking at bringing more than just knowledge… We want to bring some fun to the show! This year, the team will have a friendly competition on the stand where attendees can put their speed to the test. The competition is simple, build our Ecoflex 2 sign in the fastest time possible to be in with a chance of winning £100 store credit with Signwaves! The fastest time at the end of each day will win. See you there! Whether you are a long-standing customer or discovering us for the first time, we would love to see you at the show. Come and say hello to the team, explore our products, ask us questions and find out how Signwaves can help support your business!
