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Visit us at The Sign Show 2026
Signwaves will be exhibiting at The Sign Show at the NEC Birmingham between Tuesday 29th September and Thursday 1st October 2026! Following a successful first run in 2025, The Sign Show is returning to serve the UK display and signage industry. The show focuses on helping visitors find the tools and solutions that they need to succeed and grow in the world of branding, advertising and marketing. Where will we be situated? The Signwaves team will be situated at stand S240 along with many of the brand products. This year, we will be taking 50+ products to display to the attendees, including staple signs like the Ecoflex range, Swinger® range, Feather flags and many more! Be sure to come along and say hello, we would be more than happy to take you through our range and answer any questions. This year's show is especially exciting for two of our team. Vanessa (Sales & Marketing Director and Billy (Marketing Assistant), who will be attending for the very first time, are looking forward to meeting the people behind the businesses we work with every day, experiencing the atmosphere of the show and seeing first-hand what makes The Sign Show such an important event for our industry. Friendly competition During the show, we will be looking at bringing more than just knowledge… We want to bring some fun to the show! This year, the team will have a friendly competition on the stand where attendees can put their speed to the test. The competition is simple, build our Ecoflex 2 sign in the fastest time possible to be in with a chance of winning £100 store credit with Signwaves! The fastest time at the end of each day will win. See you there! Whether you are a long-standing customer or discovering us for the first time, we would love to see you at the show. Come and say hello to the team, explore our products, ask us questions and find out how Signwaves can help support your business!
Meet the Customer Service Team
Our Customer Service team are a vital part of everything we do here at Signwaves, by providing friendly, knowledgeable support to our customers every step of the way. The team’s responsibilities include handling product enquiries, processing orders and deliveries along with delivery tracking and damages. Helping our customers to enjoy a seamless buying experience. Working closely with each department across the company they play a pivotal role in ensuring our customers products and our customers receive the high level of service that we are known for. No two days are ever the same, but they are willing to go the extra mile, no matter the query. The Team: Jane – Senior Customer Service Advisor Heather – Senior Customer Service Advisor Chloe – Customer Service Advisor Charlie – Customer Service Advisor Jack - Customer Service Advisor Beth - Customer Service Advisor About the team Jane joined the team at Signwaves 12 years ago as a receptionist., quickly moving into a customer service role and is now one of the senior members of the team. Jane loves to process orders and finds the process almost therapeutic. Over the years, Jane has seen positive changes including a new warehouse, new and improved print machinery and a change in website to one with more customer resources and interaction, as well as an increase in the Signwaves product range. Outside of work Jane enjoys running, especially weekly park runs, travelling, walking and pottering about in her garden where she finds she can spend more time with her husband and family, something that Jane really enjoys doing. Charlie joined us 9 months ago and loves to be a point of contact for our customers and enjoys helping them with any queries that they have. In her spare time, Charlie enjoys spending time with her dog, they really are the best of friends! When she is finding time for herself, Charlie enjoys relaxing whilst reading a good book or playing video games. Jack is 6 months into his employment with Signwaves, his favourite orders to process are ones that include Slimloks or Snapframes. These are his favourite product that we offer here at Signwaves and he finds great satisfaction that our customers are going to receive an outstanding product. Work aside, Jack has just purchased his first house with his fiancé and their puppy. Redecorating is taking up most of his free time, but it is a project that is very rewarding. Jack is also a bit of a computer whiz and spends any time he is not decorating on his PC; coding and playing games as well as enjoying time out to play golf with his friends. Beth is the most recent addition to the team, joining us in May 2026. Beth has enjoyed the challenge of learning about our products and how best to assist certain enquiries. In her words, she loves to turn each and every query or question into a happy resolution! In the short time that Beth has worked at Signwaves she has already seen some changes to the business and is happy to be a part of an ever-growing and progressive team. In her personal time, Beth loves to stay active and enjoys being outdoors as much as humanly possible. Things that she enjoys doing include: wild swimming, walking, gardening and spending time with her dog, friends and family. We will be welcoming Heather and Chloe back to the team later in the year when they return from maternity leave. The dream team Together, our customer service team bring knowledge, experience and personality to Signwaves, their dedication to providing you with exceptional customer service ensures that each and every enquiry is handled with care. Whether they are answering your questions, processing orders or solving problems, the team are always ready to help.
When Does a Waterproof Outdoor Sign Cost Less Than Repeated Reprints?
The lowest purchase price does not always produce the lowest signage cost. Outdoor displays also create replacement, delivery, handling, and maintenance costs throughout the time they remain in use. A waterproof outdoor sign can cost more at the point of purchase than a lightweight temporary alternative. The commercial question is whether it stays usable for long enough, and makes campaign updates simple enough, to reduce those wider costs. For year-round promotions, a small replacement problem at one location can become a repeated operational cost across an entire estate. At Signwaves, our weatherproof forecourt signs and displays and weather-resistant pavement signs are designed for demanding commercial environments. Choosing the right waterproof outdoor sign starts with the site, the campaign cycle, and the way the display will be maintained. Why is purchase price only part of the cost? Buyers often compare two signs using the initial hardware and print price. That is useful, but it does not show what happens after the display reaches the site. A lower-cost sign can become more expensive when damaged graphics need replacing, staff remove unusable displays, or urgent reprints require additional deliveries. A durable system can also underperform when it is difficult to update. The total cost of a waterproof outdoor sign may include the hardware and initial print, replacement posters or panels, delivery charges for graphics and parts, staff time for assembly and changeovers, storage between campaigns, lost promotional time while a damaged display is out of use, and disposal of obsolete components. Looking at these costs together gives procurement and operations teams a more realistic basis for comparing products. How can businesses compare the cost of a waterproof outdoor sign? A simple comparison does not need a complicated financial model. Businesses can assess each option over the period they expect to use it. Start with the initial purchase cost. Add the expected cost of replacement graphics, parts, deliveries, and staff time. Then divide the total by the number of campaigns, months, or trading periods the sign is expected to support. The basic calculation is the initial sign cost, plus expected replacement, maintenance, delivery, and labour costs, divided by the number of useful campaigns or the expected service period. This makes products easier to compare when one uses permanent graphics, and another uses replaceable posters. Use your own figures rather than generic savings claims, as labour, site access, campaign frequency, and delivery vary between operators. Which site conditions increase outdoor signage costs? A covered entrance creates less exposure than an open forecourt, coastal promenade, large car park, or roadside site. Before choosing a waterproof outdoor sign, asses direct rainfall and road spray, wind exposure and surrounding shelter, sunlight and changing visibility, the ground surface and drainage, distance from staff storage, risk of impact from trolleys or vehicles, and how often the sign will be moved. An exposed location may justify a heavier base, sealed poster protection, corrosion-resistant components, or a format designed to move safely in the wind. A sheltered site may need less weight and place greater value on portability. Multi-site buyers may need a small number of approved setups rather than one product for every environment. When do interchangeable graphics improve whole-life value? Many outdoor campaigns change more often than the hardware wears out. A waterproof outdoor sign with accessible poster pockets, replacement panels, or compatible covers can allow the structure to remain in service while the message changes. This can reduce unnecessary replacement for weekly or monthly offers, seasonal campaigns, price and product updates, event and visitor information, directional messages, and temporary site branding. Products such as the Sightmaster 3 use front-opening snap frames for poster changes, while the Sentinel® forecourt display combines sealed poster covers with a water-fillable base for larger outdoor messages. How do replacement parts affect the cost of a waterproof outdoor sign? Outdoor hardware does not always need full replacement when one component becomes worn or damaged. Access to poster covers, panels, clips, wheels, or other parts can extend the service life of the complete display. Signwaves supplies accessories and spare parts across its wider signage range. Replacement components can help businesses refresh a display instead of discarding usable hardware. Across multi-site estates, a small component failure can otherwise trigger a full reorder and additional delivery. Holding common parts can help teams return signs to service more quickly. How can print quality reduce repeated reprints? A waterproof frame cannot protect a campaign from unsuitable artwork, incorrect materials, or poor print preparation. The graphic still needs to suit the display and expected exposure. Colour consistency also becomes important when replacement graphics are ordered at different times. Noticeable variation across stores or forecourts can make a rollout look uneven even when the hardware remains in good condition. Signwaves' print services cover digital, screen, and dye-sublimation production across rigid and flexible materials. Our team can help match the print method and graphic specification to the selected display. Clear artwork, correct dimensions, and suitable finishing reduce rework and make later replacement orders easier to reproduce. Why do small replacement costs matter across multiple sites? Across dozens or hundreds of locations, repeated replacement posters and deliveries can absorb budget and staff time quickly. Multi-site businesses should track why outdoor signs are being replaced. Useful categories include damaged print, lost parts, base failure, outdated messaging, incorrect specification, or poor storage. Patterns can improve future purchasing. If graphics fail but hardware remains sound, review the material or protection. If changeovers are difficult, a more accessible poster system may offer better value. Signwaves supports commercial rollouts and multi-site projects involving multiple products, artwork versions, and destinations. For ongoing programmes, warehousing and logistics support can also help businesses hold stock and release replacement items when required. What should buyers ask before choosing a waterproof outdoor sign? Procurement teams need to understand how the display will work after installation, not only its product specification. Ask the following questions: • How exposed is the location? • How often will the message change? • Who will move and maintain the sign? • Can graphics or parts be replaced separately? • Where will the sign be stored when it is not in use? • Does the display need wheels or a lighter empty weight? • How quickly can replacement print or parts be supplied? • Will the same product work across every site? These questions help buyers avoid over- or under-specifying the display. Choose for the full working life A waterproof outdoor sign should be judged by the value it delivers across its useful life. Initial price still matters, but it should sit alongside replacement frequency, staff handling, graphic updates, spare parts, and campaign downtime. The right product is the one that performs reliably in the intended location and remains practical for the people who use it. For some businesses, that will mean a poster-change pavement sign. For others, it may mean a larger waterbase forecourt display or a permanently printed panel. Explore Signwaves' waterproof outdoor signage range or talk to our team about product specification. We can help you compare the complete setup and choose a display built for the way your sites operate. Frequently asked questions about waterproof outdoor signs What makes a waterproof outdoor sign cost-effective? A waterproof outdoor sign becomes cost-effective when its hardware, graphics, and maintenance requirements suit the site. Lower replacement frequency, accessible graphic changes, and spare-part availability can all improve whole-life value. Should every location use the same waterproof outdoor sign? Not necessarily. Consistent branding is important, but exposed and sheltered locations may need different bases, graphic protection, or handling features. A controlled range of approved products may work better than one universal specification. How often should outdoor sign graphics be replaced? Graphics should be replaced when the campaign changes or when readability and presentation begin to decline. The frequency depends on the material, exposure, cleaning, and how the sign is handled.
