The summer season brings more than just longer days and brighter weather. It delivers a real opportunity for brands to capture the attention of people out and about, shopping, socialising, or attending events. If your clients are struggling to grab attention while others thrive during the summer rush, it’s time to rethink their signage. Without standout visuals, they risk losing potential customers to nearby competitors.
Signage helps win that moment of decision. It guides people in, communicates urgency, and gives offers the visibility they need when every second counts. When used with a clear goal and location strategy, signage becomes one of the most effective seasonal marketing tools.
Maximise Summer Footfall with Eye-Catching Signage
Flying banners offer a reliable, eye-level solution for brands trying to increase seasonal visibility. When designed with strong branding and placed strategically, flying banners serve as visual anchors that lead people directly to the offer.
In summer, you have a golden window to attract people who are out shopping, exploring, or attending events. With so many distractions competing for attention, signage needs to actively stand out and grab interest fast. Eye-catching displays like flying banners help seasonal promotions cut through the noise and stay top of mind. When placed in the right location, the right signage turns casual browsers into customers and helps maximise summer footfall.
This is where promotional banners shine. Lightweight, visually striking, and easy to position, they are a go-to solution for retail chains, hospitality venues, and leisure brands aiming to be seen.
How Flying Banners Work in Summer Settings
Your clients need signage that adapts to summer’s fast pace and footfall. Flying banners do exactly that. Their movement catches the eye from a distance, and their portability means they can be positioned wherever footfall is strongest.
Flying banners work especially well in these key locations:
- Shopfronts
- Outdoor seating areas
- Car parks and entranceways
- Summer markets and street fairs
Their weather-resistant build means they keep working even when the British summer turns rainy.
Here’s how to make the most of your flying banners:
- Promote summer sales
- Highlight seasonal ranges and product launches
- Reinforce your branding in a way that feels fresh and welcoming
- Draw attention to outdoor experiences (beer gardens, alfresco dining, summer events)
Summer Signage Tips That Deliver Results
Effective summer signage changes how people see and respond to a brand. When someone spots a bold feather flag across the street, they start forming an impression immediately. If the message is clear and relevant, it’s already doing its job.
Use your flying banners and other outdoor signage in smart ways:
- Greet customers at the entrance. Make a strong first impression with signage that feels inviting and timely.
- Guide foot traffic. Reinforce messaging with indoor displays and pavement signs that point the way.
- Layer your visuals. Use a mix of banners, posters, and boards for a consistent, noticeable presence.
This multi-signage approach creates familiarity and boosts brand trust. Plus, when banners are made to last, they offer excellent return on investment. They’re reusable, easy to store, and cost-effective for recurring campaigns.
To get the best results, follow these key design tips:
- Use bold, contrasting colours. Bright yellow, ocean blue, and crisp white are ideal for catching attention in sunny settings.
- Keep messaging short and punchy. Use phrases like “Summer Sale Now On” or “Cold Drinks This Way.”
- Match your signage with your summer offer. Make sure banners reflect what’s happening on-site to stay relevant and timely.
- Focus on movement and placement. Position banners where they catch the breeze and are visible from key footfall areas.
Signwaves: Helping You Make the Most of Summer
Every summer promotion is a chance to connect with new customers and bring your brand to life. But competition is fierce, and attention spans are short. That's why high-performing signage matters more than ever.
At Signwaves, we understand how valuable the summer window is for retail and hospitality businesses. That’s why we provide signage designed specifically for seasonal visibility.
Our branded event banners are:
- Built from durable, weather-resistant materials
- Available in a range of sizes and shapes to suit your space
- Custom printed with your artwork or messaging
- Designed for easy setup and storage between events
We help you create flying banners and other signage that look great and perform reliably in real environments.
Ready to Stand Out This Summer?
Struggling to stand out during the busy summer season? High-visibility summer banners help you attract attention quickly and bring more people into your business right when it matters most. Their adaptability, impact, and ease of use make them one of the most efficient tools for seasonal marketing.
Summer footfall builds fast, and the brands that act early are the ones customers remember. Don’t wait until it's too late to be visible.
Get ahead of the competition! Reach out to Signwaves today and let’s create promotional signage that turns summer visitors into loyal customers.
Frequently Asked Questions
How do flying banners differ from regular signs?
These banners move naturally in the wind, catching attention in a way static signage can't replicate. They are also lightweight and portable.
Where should I place my flying banner for the best visibility?
Place them near entrances, pathways, outdoor seating, or high-traffic zones. The key is exposure to footfall and eye level viewing.
Can I use flying banners for short-term campaigns?
Yes. They are ideal for temporary promotions, events, and seasonal campaigns. They're easy to set up, remove, and store.
Take the first step towards unforgettable summer visibility. Contact Signwaves and bring your seasonal marketing to life.