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Full print & customisation service available
35 years of market leading innovation
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Min. 12-month warranty on all hardware
Signwaves

Flexible Solutions, Branded to You

Customisation is the term we use for personalising a standard product, turning it into something unique for a customer, tailored to their brand or promotion as if it had been designed just for them.

For resellers, this creates a practical way to offer branded signage without the cost, time or uncertainty of a completely new product design. As experienced sign trade suppliers, we understand that customers often want something that feels specific to their business, while still needing a solution that can be produced efficiently and delivered on time.

Customisation has significant advantages over a new ground up product design solution. In many ways, it’s the best of both worlds, a service centred on flexibility and exclusivity combined with the benefits of lower cost, lower risk, proven reliability and speed to market of a packaged design.

This approach is especially useful when customers need advertising signs that match a campaign, promotion, location or brand identity. A standard product can be adapted through print, colour, accessories, finishes or branded details, giving customers a more tailored result without starting the whole design process from scratch.

Designing and delivering a brand-new product to market is not for the faint hearted and can require deep pockets. Signwaves gives trade customers a more accessible route by adapting products that have already been developed, tested and proven in everyday commercial environments.

Signwaves

Faster Customisation Without Starting from Scratch

Unlike new product design, customisation requires little or
no involvement from our D&D, design and development, team, and, other than some minimum order quantity restrictions, is available to all our customers and good to go.

This makes trade signage customisation a strong option for
resellers who need flexibility, but still want to protect margins and avoid unnecessary delays. It also helps customers move quickly when they are working to campaign deadlines, seasonal promotions, retail launches or brand updates.

We find that customisation of a standard product satisfies the majority of enquiries for something different. Customers are
regularly bowled over by what can be achieved, the results demonstrating time and again that this approach is less a compromise, more often the ideal solution.

Signwaves

As sign trade suppliers, we see this across a wide range of customised signage products. Small changes can make a standard display feel completely aligned with a customer’s brand. A different colour, a printed panel, a shaped header, a modified profile or a custom accessory can create a finished product that feels considered, distinctive and commercially effective.


Supply us with an idea of what you might be looking for, with any artwork you have or branding guidelines, and we usually have the capacity within a few days for one of our graphic designers to mock up something unique to you.


This early visual stage helps you present the idea clearly to your customer and gives them confidence in the finished result before production begins. It can also help speed up approval, especially when several stakeholders need to review the design. For resellers, this means less guesswork, clearer communication and a more professional sales process.

Shell POW! Signage

Our team can work with supplied artwork, existing brand assets or simple design direction. If your customer has a clear visual identity, we can help apply it to the most suitable product format. If they only have a rough idea, we can help turn that into a practical visual concept that supports their promotion, environment or customer journey.


The approach, using a combination of print, finishing and customisable accessories, is explained using the following popular standard products.


For sign trade suppliers and resellers, the value is in being able to offer personalised signage that feels bespoke while remaining grounded in proven product design. This gives your customers more choice, supports stronger brand presentation and makes it easier to deliver creative solutions without adding unnecessary risk.

With Signwaves, customisation gives you a flexible, trade friendly way to sell branded signage that feels unique, performs reliably and can be produced at a realistic cost. It is a practical service for sign trade suppliers who want to give customers something different, while still relying on dependable products, consistent production quality and experienced support from start to finish.

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Get in Touch Today

Contact our team today to discuss your project, request a quote, or learn more about
how Signwaves can support your display and signage needs from concept to completion.

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