If your business is struggling to stand out on a busy high street, it might not be your products, prices, or service that’s the issue, it could be your signage. The right sign doesn’t just inform; it grabs attention, sparks curiosity, and brings people through the door. And there’s one type of sign that does this better than most: simple, portable, and proven to work. Let’s get started. We're talking about A-boards.
When used well, pavement signs can stop passersby in their tracks, spark curiosity, and influence decisions in the moment. They work around the clock, need no power, and cost far less than most advertising methods. For businesses that rely on visibility, nothing compares.
How A-Boards Drive Foot Traffic to Your Door
Do not be misled into dismissing them as old-fashioned, A-boards remain one of the most effective forms of outdoor signage because:
- They meet people where they are – on the pavement, at eye level, and during their daily routine.
- They attract attention naturally without needing a screen, sound, or flashy graphics.
- They’re easy to update for daily specials, changing offers, or important updates.
Social posts vanish in minutes. A well-placed pavement sign captures attention all day long.
How A Boards Influence Real Customer Behaviour
Think of the last time you stopped to check a chalkboard outside a café or glanced at a sign offering a limited-time deal. Imagine someone on their lunch break, passing a storefront, deciding where to eat based on what they see on your pavement sign. Pavement signs create those moments. They prompt impulse decisions and pull in people who might not have planned to stop.
When placed strategically, pavement signs:
- Increase walk-ins by highlighting time-sensitive deals
- Reinforce branding and personality
- Direct footfall to side entrances or lesser-known locations
They do more than share information- they encourage immediate action.
Design Tips That Make A Boards Work Harder
Many businesses overlook the design potential of freestanding signs. But effective signage combines strong messaging with visual appeal. By treating the board like a key marketing tool, it works harder for the brand. A clear, confident message paired with an eye-catching layout can increase response rates significantly. Don’t hesitate to test different formats or seasonal designs to keep things fresh and engaging.
You can even integrate outdoor display signs with a digital strategy. Add QR codes that link to online menus, booking pages, or exclusive deals. This creates a seamless bridge between offline visibility and online action ideal for businesses looking to grow their reach without adding overhead costs.
Not all branded pavement displays get noticed. To stand out, you need to design for both form and function:
- Keep the message short and bold. Prioritise clarity over cleverness.
- Use colour and contrast to improve visibility at a distance.
- Include a call to action. Give people a reason to take notice (and take action).
- Keep branding consistent with your shopfront, website, and marketing materials.
Even the best board fails when it blends in. Use standout design and clear messaging to connect with your audience.
Where to Place You’re A-Board for Maximum Visibility
Choosing the right placement is just as important as design. Your board needs to interrupt daily routines in a helpful, persuasive way. If the entrance isn’t on a main road, use a pavement sign to redirect footfall. If the location is near competing stores, positioning the board with a stronger message can provide a visibility edge. Consider testing different spots for a few days and noting which delivers the most engagement.
Placement drives results. Place the board where people naturally pass, so it grabs attention and prompts action. Here’s what to keep in mind:
- Angle it towards the flow of movement to grab people as they approach.
- Avoid cluttered or obstructed spaces where it can be ignored or hidden.
- Think seasonally and position your board in the sunniest or most sheltered spot, depending on the conditions.
Move it throughout the day using lightweight materials or wheeled bases to stay flexible.
A-Boards and Pavement Signage for Every Business Type
A-boards are used across sectors - from independent retailers to large franchise networks. Typical use cases include:
- Retail: Showcase sales, new arrivals, or product launches.
- Hospitality: Highlight menus, promotions, or live events.
- Beauty & Wellness: Promote treatments, walk-in availability, or seasonal offers.
- Gyms & Studios: Encourage drop-ins or promote class times.
They’re also a favourite of estate agents, car dealerships, event organisers, and educational institutions. If you have something to say to people on the street, A boards and other outdoor signage solutions deliver.
Why Signwaves Is the Trusted Name in A Boards
At Signwaves, we manufacture durable, high-impact pavement signs built to last. We work with trade resellers and brands across the UK to supply signage that’s functional, eye-catching, and easy to update. From cost-effective frames to premium options with custom branding, our range fits every environment.
Our team understands what works in the real world. We offer:
- Weather-resistant materials
- Fast turnaround times
- Bulk orders for multi-site rollouts
When clients choose a pavement board sign, they’re investing in visibility that drives real-world results.
Make Your Pavement Presence Count
A-boards serve as your frontline communicator, reaching people at the perfect moment. Don’t miss that opportunity.
Ready to boost your street visibility? Contact Signwaves to explore our full range of A-boards, pavement board signs, and outdoor advertising signage today.
Frequently Asked Questions
Are outdoor display signs weatherproof?
Yes. Our outdoor display signs are designed for external use and made from durable, weather-resistant materials.
Do I need permission to place a pavement sign?
It depends on your local council. If placing it on public pavement, you may need permission. On private property, you usually don’t.
Can I customise the design?
Absolutely. Match your style and branding to our artwork templates and we will take care of the rest.
How long do display boards last?
With proper care, our display boards can last several years even in busy or weather-exposed areas.
Which display board is right for my business?
That depends on your space, footfall, and messaging. Get in touch with us and we’ll recommend the best fit.
Start turning passersby into customers. Browse Signwaves' street sign options and let's make your business more visible.