Garden centres need signage to standout within a sea of colour. Indoor signage needs to be durable, able to withstand hot and humid conditions in greenhouses and knocks from trolleys and baskets. And outdoor signage needs to withstand sun, wind and rain. It’s a tough environment so display equipment needs to be selected carefully.
Starting at the roadside, garden centres can attract passing cars with carefully positioned mobile pavement or forecourt signage. Impactful, bold, full colour graphics are guaranteed to draw attention. Digital printing is wonderful for reproducing artwork containing photographic images. Signwaves provides large format printing of the highest quality at competitive prices, guaranteeing vibrant displays.
Another great option outdoors is PVC Banners. These are ideal for all garden centres but particularly those with limited entrance space but with fencing to take a banner tie. Signwaves banners are supplied eyeleted and complete with a set of cable ties, making them perfect for a quick fix to most fenced boundaries. They are available in custom sizes up to 3m (W) x 20m (L) with vibrant print, guaranteed to capture attention. Of course banners can also be used inside if required, wall mounted or suspended.
Wayfinding signage is important in garden centres to guide customers around the wide variety of plants and products on offer. This is likely to include wall mounted, free standing and suspended signs. Signwaves provides a wide choice of freestanding information displays and signage in adjustable heights, angles and poster/panel orientations. These can often double up as menu displays if the garden centre has a catering concession. Suspended display solutions include printed 3 tier Mobiles and Cable-Suspended Snapframes.
The most popular, easy to use and cost effective wall mounted poster display solution is the Snapframe. There are a wide range of snapframe styles to choose from. Standard hand opening, Lockable and Security snapframes can be used outdoors too. They are built to be durable in most weathers, and Signwaves snapframes include UV-stable poster cover sheets which are highly resistant to yellowing, or becoming brittle and cracking. Garden centres will change their promotions regularly based on plant seasonality so snapframes are a brilliant display solution as they are so quick to update the promotion and paper inserts are so cost effective.
Checkouts may be located some distance away from certain areas of the store, making wayfinding and informative signage an important consideration for directing customers to buy. Once at the till, garden centres may encourage impulse purchases by using Product Dump Bins. These could contain seed packets, plant labels or accessories, such as gloves. Product dump bins are a tried and tested impulse sales driver in many retail outlets and are a natural display item for garden centres.
Cheque/Counter Mats strategically placed at till points to encourage add on sales, along with Feature Floor Mats at entrances into the main garden centre building are both practical and clever ways to encourage additional spend and brand reinforcement.