Flying Banners are widely used for a diverse range of different marketing purposes and within various locations.  Therefore the lifespan of the flag is almost impossible to predict as it is dependent on a number of factors including:

  • Materials used.
  • Banner sleeve.
  • Print process.
  • Weather conditions.
  • Length of time left in-situ - permanent, semi-permanent or used only occasionally.

To ensure that you gain the most from your Flying Banner there are a few considerations to be made and good practices to follow.

Shape, Materials, Fabrics and Accessories

When researching flying banners it is important to deliberate the shape, materials, fabrics and accessories that go into making up the whole unit, as these can impact on the longevity of the product.

All of Signwaves Flying Banner poles are made from high strength and flexible sectional carbon fibre, which means they are lightweight but extremely durable.

Shape Options:

Flying Banners are available in many shapes and sizes. If you are looking for flags that flutter in the wind, giving movement to graphics, then you may want to consider Feather or Rectangular Flying Banner, both of which rotate in the wind.

However a Tear Drop Flying Banner can offer more durability in the wind and also gives the largest print area for full impact with image graphics, but the rectangular shape is ideal for text.

Material and Sleeve Options:

Even though many of Signwaves customers choose to print their own flags, Signwaves have the in-house capabilities to produce these and offer two options on flag materials and pole sleeves. Choosing the right material and sleeve depends on where the flag will be placed and graphic content.


 Weave Polyester

A close weave polyester is the standard flag material. A 115gsm textile which allows for full impact printing.

It has proven durability and image vibrancy.

 Air Mesh Material

An air mesh material is also available. A 135gsm textile with
small  holes in the fabric to allow for less resistance in the wind, therefore offering optimum performance in more exposed areas.



 Wrap around sleeve

‘Wrap around’ sleeve. This non-elasticated material gives the  maximum possible print area. This allows the flag graphics and  colours to flow up to and around the pole area, creating an  unbroken visual.     

 Black reinforced elasticated sleeve

Black reinforced elasticated sleeve. This is recommended for flags placed in exposed and unattended areas. The elasticated hem allows the flag to flex in the wind.



Another option to consider for your flag is the type of bearing it is supplied with, as this can affect the performance of the system and lifespan. The bearing is the component that joins the flag pole to the mounting accessory.

BearingsThere are many mounting accessories available on the market including Signwaves own concrete base, tank base, wheel base, ground spike and cross base with water bag. Each option comes with, as recommended, an intelligently engineered steel bearing. This permits friction free flag rotation, meaning that flags easily align themselves in the wind – minimising possibility of the flag ‘wrapping’ itself around the pole and allowing for constant visibility. It also reduces strain on the flag to maximise the lifespan.


Printing processes are another key factor for the lifespan of Flying Banners. There are many different methods available, however Signwaves recommends and offers Dye Sublimation Printing.

This is a process which uses special inks and a heating process to fix the ink into the fabric. The method also gives a clear mirror image on the reverse side, unlike many other methods which can appear faded. Due to the ink fixing the fabric is also washable and resilient. 

Location, Weather and In-Situ Time

Naturally a Flying Banner’s lifespan depends on how and where they are used. Even though indoor use would be the best way to prolong the life of a flag, it is recognised that the main use is outdoors. Therefore it is recommended that where possible units should be taken in overnight, reducing the in-situ time.


When deciding upon the location of your unit it is important to consider the following:

  • If being used in an exposed or unattended location, it is recommended that an elasticated sleeve is used.
  • Teardrop flags can also offer a longer expectancy than other shapes as the banner fabric is held in tension and experiences less movement.
  • Highly polluted areas (road sides) and those close to the sea (salt air) can reduce the lifespan due to the adverse effect on colour.



Damage to flying banners can often be linked to weather conditions. To limit this there are few aspects to keep in mind:

  • Taking the units in at night.
  • Do not use during adverse weather, for example very windy conditions, heavy rains, snow and freezing conditions.
  • Being exposed for long periods to direct sunlight can cause the flag to fade.

General Care:

Ensuring that the tension of the flag is at its optimum at all times reduces the potential for damage.

Even though both of Signwaves fabric options are made of non-organic materials, which means they will not rot if put away wet, it is good practice that for long term storage flags are fully dry before packing away.

Most flag materials, including Signwaves, can be washed without causing damage (although please always check care instructions). It is recommended to place in a 30-40 degree cycle using a normal washing detergent.

Most of all to ensure longevity, Flying Banners should not be left out in high winds and heavy rains, and where possible should be brought inside at night.