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Advertising sign and display experts Signwaves, have reported demand levels are higher than expected for their products widely used to support outdoor dining. The Norfolk-based manufacturer believes the government’s permanent change in pavement law has seen even more hospitality and leisure businesses creating opportunities for customers to enjoy food and drink ‘alfresco’. Following temporary relaxation during the pandemic, a permanent...

Way back in 1999, I joined Signwaves as a sign technician. I owe this career opportunity to a friend who put in a good word for me and helped me get the job. I started on the “finishing” shift, which was a standard arrangement for the Production team due to space constraints at the time. It's incredible to think how...

There is one crucial aspect of event planning that is often overlooked but can make or break its success. How can you ensure that attendees are effortlessly guided through an event, engaged at every turn, and leave with unforgettable memories? The answer lies in strategic and eye-catching event signage. From welcoming guests upon arrival to pointing them towards key attractions...

In today's fast-paced world, where digital advertising dominates the landscape, it's easy to overlook the power of traditional marketing methods. However, when it comes to capturing attention and conveying brand messages effectively, few mediums can rival the impact of a well-designed poster.  With an in-house team of experienced graphic designers specialising in business advertising, we have witnessed firsthand the transformative...

Hi, I'm Jon, the Senior Graphic Designer here at Signwaves.  Creativity has been a part of me since I was young. I've been fortunate enough to be recognised for my work, and I've won multiple POPAI design awards for innovation and wholesale. In 2018, I joined the Signwaves team as a Senior Graphic Designer, and I now oversee a talented...

It may surprise you to know that a study published in the Journal of Advertising Research discovered that print and online advertising feature the same advertising effectiveness!1 The research context was the relevance of cross-media advertising (utilising both printed and online methods), which is undoubtedly the best strategy for business success in 2023 and beyond. Whilst the majority of business...