When it comes to advertising signs and display products, the old adage 'buy nice or buy twice' couldn't be truer. Investing in high-quality, durable signage from the start can save you time, money, and headaches down the line. Avoiding the need for frequent replacements of low-quality signage helps businesses save money, improve their brand image and reduce their environmental impact. Here are some of the key factors to consider when weighing up the options for your business:

Quality matters

If you're looking for signage that won't let you down, quality should be your top priority. We believe in using only the best materials and manufacturing processes to create products that stand the test of time - that’s why we use aircraft-grade aluminium for Flange Signs and Ecoflex panels. It’s why we use the same polycarbonate for a range of our poster cover sheets that is used to make police riot shields; and it’s why our signage undergoes rigorous QUV (“Quick Ultraviolet”) weather testing to ensure that it can withstand UV radiation and moisture exposure, maintaining the highest quality with an in-built resistance to fading, cracking and peeling.

You and I both know that your brand is everything. The way your brand is perceived can make all the difference in whether or not customers choose to do business with you. That's why it's crucial to ensure that every aspect of your business, including your signage, reflects the high quality and professionalism of your brand. Your signage is often the first impression that potential customers will have of your business, so it's important that it portrays the right message.


In today's world, sustainability is more important than ever. Choosing durable products which are built to last isn't just budget friendly, it's also better for the environment. When you invest in products that are engineered for durability, you're reducing the need for frequent replacements, and that means you're saving materials, energy, and labour costs.

High-quality signage will require fewer replacement parts, meaning you're conserving resources and reducing waste. By reducing the frequency of replacements, you're saving energy and cutting down on production and transport carbon emissions.

Finally, think about the time and labour that goes into replacing low-quality products. By investing in something that lasts longer, you're saving yourself hassle, which means you're saving money too. Ultimately, when you choose durable products, you're not just benefiting your business, you're benefiting the planet too. There are examples of our Sentinel® forecourt poster sign still out in the field today having been in situ for well over a decade!


As a business professional, it's your responsibility to ensure that your premises are safe for visitors. One critical aspect of safety is signage - clear and visible signs can help visitors navigate your space and avoid hazards; however, low-quality or damaged signage can create serious risks for your visitors. Would you believe that we have actually come across metal signage (whether that be a pavement sign or a flag pole) which has bent and sheared to become more of a hazard than a valuable promotional asset!

If a member of the public injures themselves on your premises as a result of inadequate signage, your business could be held liable for damages. Don't put your business at risk – we can help you invest in high-quality, durable signage to keep your visitors safe and protect your business.

We understand the importance of safety when it comes to signage. We know that reliable and visible signage is critical to keeping your visitors safe, whether it's in a car park, on a construction site, or inside a retail store. That's why we're committed to providing signage solutions that meet the highest safety expectations, so you can be confident that your signage is doing its job and keeping your visitors safe.


Whether you’ve got your business hat on or you’re budgeting for the weekly shop at home, you understand the importance of making smart financial decisions. When it comes to signage, investing in high-quality, durable products can help save money in the long run. Low-quality signage may seem like a cheaper option initially, but frequent replacements and repairs can quickly add up, draining valuable financial resources from your business.

Not only do people and businesses typically overestimate the quality of cheap products, but delaying the gratification of a future benefit is much easier said than done. A lower cost (and lower quality) solution provides immediate satisfaction in the savings made; however, this inevitably leads to frustration over time with the realisation that you would have actually saved money by going for the higher quality option from the outset.

At Signwaves, we offer signage solutions that are built to last, so you can avoid the expense and environmental impact of constant replacements and repairs. By investing in durable signage upfront, you can enjoy long-term savings and peace of mind knowing that your investment will pay off over time. We have experienced our Flying Banners lasting over 3 times as long on a windy fuel forecourt than a less expensive and less durable alternative design. The difference in cost more than paid for itself after replacement number 1, let alone replacement number 2! Our carbon composite flag pole’s 3-year manufacturer’s warranty has spoken for itself on numerous occasions!

If we’ve managed to convince you to save your business time, money and hassle with high quality, durable advertising signs and display products, have a browse through our products page to get started, or contact a member of our friendly team at [email protected] who will help find the best solution for you.