Product Guides

Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from...

Winter is coming - and it can spoil your advertising signage if not cared for properly. As the nights draw in, the temperature drops and the rain falls, the last thing you need is for your business's first impression to succumb to the elements through improper setup, neglect, or simply wrong product choice. Your signs are like the promoters and...

There is one crucial aspect of event planning that is often overlooked but can make or break its success. How can you ensure that attendees are effortlessly guided through an event, engaged at every turn, and leave with unforgettable memories? The answer lies in strategic and eye-catching event signage. From welcoming guests upon arrival to pointing them towards key attractions...

In today's fast-paced world, where digital advertising dominates the landscape, it's easy to overlook the power of traditional marketing methods. However, when it comes to capturing attention and conveying brand messages effectively, few mediums can rival the impact of a well-designed poster.  With an in-house team of experienced graphic designers specialising in business advertising, we have witnessed firsthand the transformative...

It may surprise you to know that a study published in the Journal of Advertising Research discovered that print and online advertising feature the same advertising effectiveness!1 The research context was the relevance of cross-media advertising (utilising both printed and online methods), which is undoubtedly the best strategy for business success in 2023 and beyond. Whilst the majority of business...

Creating the perfect signage to represent your business requires careful consideration and planning. You work hard to design your branded promotions and choose the right signage products to showcase your message - but what about the printing method? It's easy to overlook this crucial aspect, but choosing the wrong printing method (as a result of not having a reliable print...