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A Guide to A-Boards

A-boards are one of the most eye-catching tools to attract attention and bring new business through your door. Whether you're an independent café or a store on a bustling high street, A-boards are a staple for businesses looking to engage passers-by and highlight promotions. Here’s your complete guide to A-boards and how to maximise their potential for your business. What is an A-Board? An A-Board is a very common, freestanding, double-sided outdoor sign designed toshowcase your business, offers, or announcements to the public. Resembling the shape ofthe letter “A” when viewed from the side, these boards act as signposts, helping you attractcustomers by positioning your brand at eye level. A-Boards are commonly used in high-footfall areas to capture attention from both directions, making them ideal for busy locationsor quieter streets where visibility is key. Types of A-Boards Choosing the right type of A-Board depends on your business needs, style preferences, andmessaging strategy. At Signwaves, we offer a range of A-Boards suited to various businessrequirements, including:● Classic A-Board: Durable and rust-resistant, this sleek, portable frame is perfect for vinyl graphics or digital prints, offering a professional solution for clear, eye-catching messaging.● Chalkboard A-Boards: Great for cafes, restaurants, or retail, chalkboards allow youto update messages daily with customisable text or artwork.●Snapframe A-Boards: With a convenient snap-open mechanism, snap frames makechanging posters simple and secure. They’re popular for both indoor and outdoor use due to their hassle-free message-changing ability.Each type of A-Board offers flexibility, making it easy for you to update your messaging tosuit your daily needs. What’s the Difference between A-boards and Sandwich boards? While both A-boards and sandwich boards aim to boost visibility, they serve slightly differentpurposes:● A-Boards: These static signs are freestanding, usually positioned outside yourbusiness, and are often double-sided.● Sandwich Boards: Often wearable, sandwich boards allow your message to bemobile. These are particularly effective for on-the-go promotions, where staff canactively engage with the public, handing out flyers or samples as they move around. Why Use A-Boards for Advertising? The primary purpose of A-Boards is to deliver a quick, clear message that resonates withthose passing by. Here’s why they’re so effective:● Increases Foot Traffic: An engaging A-Board can draw attention and encouragepotential customers to enter, particularly for businesses not on the main high street.● Flexible Messaging: Easily updateable, A-Boards are ideal for promoting dailyspecials, events, or new products.● Boosts Local Awareness: An A-Board can create local awareness and provide an additional marketing touchpoint for new or lesser-known businesses. Where Should You Position Your A-Board? Strategic placement of your A-board is key. Here are a few ideal locations:● Directly Outside Your Shop: For high visibility, place your A-Board outside yourbusiness to catch attention immediately.● High Footfall Areas: If your business is off the main path, consider positioning yourA-Board near busy intersections or central walkways.● Near Entrances: Positioning it at your entryway lets customers know aboutpromotions before they step inside. Do You Need Permission to Use an A-Board? Local councils may have specific rules for outdoor signage, so it’s essential to checkregulations in your area. Some councils require permits for pavement displays, particularly inareas where space is limited. Adhering to guidelines ensures you won’t face fines or berequired to remove your signage unexpectedly. Are A-Boards Weatherproof? At Signwaves, we provide durable, weatherproof A-Boards, built to withstand theunpredictable British weather. Our Classic A-Board and Snapframe A-Boards feature a protectivecoversheet that shields your graphics from rain and wind, ensuring they look sharp andprofessional in all conditions. For outdoor use, choosing a weather-resistant A-Board willhelp maintain a polished appearance and protect your investment. Designing an Effective A-Board An A-Board needs to grab attention quickly, so simplicity is essential. Here’s how to createan effective design:● Use Bold Fonts: Opt for large, readable fonts so your message is clear, even from adistance.● Keep It Short: Aim for short, impactful messages that get your point across inseconds.● Add Colour: Colourful designs are more likely to catch the eye; just make sure yourcolour choices complement your brand.● Include Graphics: Consider using imagery or illustrations that enhance yourmessage without overwhelming the text. How Long Does It Take to Get an A-Board? At Signwaves, we pride ourselves on efficient service and quality products. Our standard A-Board options are ready to ship, with custom printed graphics available for quick turnaround.Whether you’re preparing for an upcoming promotion or need a long-term signage solution,we’ve got you covered.Explore our range of A-Boards and find the perfect match for your business. Unsure whatyou need? Just get in touch with us and we can help you.