Throughout the process we focus on price and quality, design and function, safety and the environment, scrutinising every product idea with regard to the best use of raw materials and manufacturing opportunities. Linked to this is sustainability.

We consider how a product can be produced with less materials and components and how easily it can be separated into component parts at end of life for recycling. In 2012 we introduced a carbon footprint calculator for our products because we care about what is happening to our world and what we can do to minimise our impact.

At the beginning of the process a variety of people get involved from different business disciplines to gather content for the product ‘brief’. To discuss the parameters of what the new product needs to achieve – and the price it needs to be produced at.

Keeping a close eye on cost, including consideration of how each product will pack and ship efficiently, challenges the process throughout. Smart design which keeps packaging to a minimum and optimises pallet quantities is good for costs, a customers budget and the environment.

There is a continuous program of developing and improving standard products that can be branded, finished or modified to provide effortless personalisation.