“Warplanes from a Saudi-led coalition hit Yemen’s Red Sea port of Hodeida on Tuesday and officials there said the raids destroyed cranes and warehouses…”  The news headlines as we prepared to ship a consignment of signs to Yemen, and just one of many challenges within a complex export project for Moneygram in partnership with their global marketing execution partner Innerworkings.

The production of more than 8,000 pavement signs was the easy part, even though this involved customised redesign of a standard product, managing frame component manufacture from our factory in China, and screen printing double-sided panels and base logo-plates in 3 colours with graduated tones in 15 language variations!

We recommended screen printing in EL (extended life) inks to best cope with the demands of Middle East, Mediterranean and American southern state climates.

Our project team contained a strong logistics, planning and communications bias to deal with the complicated and risky DDP transport terms we agreed to manage on behalf of the client, special requirements such as serialised bar-coded product and carton labelling, and weekly update conference calls with the client at their American and UK based EMEA offices.

A successful project (and even Yemen finally got their signs after rerouting via Saudi) resulted in repeat orders for a further 6000 signs.