Pubs and restaurants need bold signs and displays, to promote mouth-watering imagery, promotional offers and menus in a stylish and appealing way that stands out from the crowd. What makes a customer decide to enter one establishment instead of the one next door? There are a number of factors but first impressions count in the fight for passing trade and good quality signage is key.
Café barrier systems are ideal for pubs and restaurants. Their versatility makes them a great investment, offering a stylish way to manage space, increase covers in warmer weather, protect customers and advertise simultaneously. Signwaves offers their patented Adfresco Café Barrier system in stainless steel or matt black finish in a range of sizes, banner materials and tethering options. A lower cost and slightly lighter weight Adfresco LT base and pole in stainless steel finish is targeted at use in malls, cinemas, leisure centres, etc and less demanding outdoor environments.
An important interaction point with a potential customer is with the external menu. It’s so important to have this displayed clearly and professionally and the Slimlok Menu Case or preferably the Slimlok Illuminated Menu Case is perfect for the job. The low voltage LED illuminated version requires no specialist electrician to install and makes sure menus and promotions are visible 24/7.
A-Boards are a common way for restaurants to display regularly changing daily or weekly offers. Known for their ‘A’ shape and ease of folding when not in use, A-Boards are a cost-effective and simple way to display a variety of permanent or reactive messages. Signwaves recommends chalkboard styles for pubs and restaurants and A-boards with mainly poster functionality that also take a Chalk Insert Panel are ideal. Having the flexibility to use the sign for poster promotion or chalkboard messaging using Liquid Chalk Pens is the perfect scenario for the pub and restaurant trade.
When a chalk A board is definitely what is required then the wood or steel framed Premier Chalk A-Board with hard wearing laminate chalkboard panels is the optimum product. With unique design features for a trouble free outdoor life the reversible slide-in panels provide the benefit of 4 messages in one and easier messaging. Chalkstar is recommended for smaller budgets. It features painted hardboard panels specially treated for outdoor use and a classically designed traditional wood frame with an antique finish and lacquer.
Counter top poster holders can be used to effectively display menus and additional information inside pubs and restaurants. It is important to choose hard wearing counter top displays so that they are resistant to cracking or shattering if knocked to the floor. Recommended materials include injection moulded polystyrene or PET. Signwaves offers a wide range of counter top displays manufactured from durable, easy to clean materials well suited to these demanding environments.
Freestanding information displays are an alternative way to display menus, offers or information and well suited to the larger establishment with floor space to spare. The versatility of some of these displays can be really useful too, with variable poster/menu orientation or adjustable height adding to a products range of uses.
Pubs and restaurants can use signage and displays to benefit staff too. Wall mounted displays, such as snapframes, can display health, safety and hygiene policies as well as allergen advice. This may include kitchens, break rooms or toilets. They work particularly well for recording washroom cleanliness checks in customer toilets, and create a great advertising platform when secured to the back of public toilet doors, as you have a captive audience for at least a couple of minutes!
Pubs and restaurants are never short of branded signage, displays and merchandise, usually free-issued by a drinks or food brand to promote their product at the point of sale – examples are beer mats, menu holders, mirrors and bar runners. Signwaves offers other practical printed items including metal advertising signage, chalkboards, stickers,branded snapframes and menu cases, napkin holders and cup displays, fully customisable in terms of size, shape and printed design.