Blog

  1. Get to know - Jane Middleton, a Signwaves Customer Service Advisor

    Get to know - Jane Middleton, a Signwaves Customer Service Advisor
    When did you join Signwaves? I joined in February 2014 - which I can’t believe is already 10 years ago! What is your role at Signwaves and what are the main responsibilities in your role? As a Customer Service Advisor at Signwaves, my primary role revolves around being the first point of contact for our customers. This involves a range...
  2. Maximising brand visibility: The ultimate guide to using Roller Banners

    Maximising brand visibility: The ultimate guide to using Roller Banners
    In today's fast-paced business world, catching the eye of potential customers is more crucial than ever. That's where Roller Banners come in. Read our ultimate guide to using Roller Banners to maximise your brand visibility.
  3. Is there still a place for printed signage in 2024?

    Is there still a place for printed signage in 2024?
    We get this question a lot. We’ve been manufacturing and supplying advertising signs and display solutions for 35 years, and businesses often turn to us for advice and insights into the future of the industry. Understandably, with the rapid evolution of digital technology, seeds of doubt have been planted as to how relevant physical printed signage is for effective business...
  4. Get to know - Max Lochrie, our Sales Manager

    Get to know - Max Lochrie, our Sales Manager
    Who are you? Hi! If you haven’t guessed it by now, my name is Max and I’m the Sales Manager at Signwaves! What do you do? As I write this, I haven’t officially started my Sales Manager duties! Right now, I’m mentoring and onboarding our new Sales Account Manager to take the reigns of my customer accounts. Once they’re happy...
  5. Get to know – Michelle Hurn, our Purchasing & Inventory Supervisor

    Get to know – Michelle Hurn, our Purchasing & Inventory Supervisor
    What is your role at Signwaves and what does this mean? I'm the Purchasing & Inventory Supervisor. Essentially, I'm responsible for buying our product components (as well as pretty much everything else the business needs) and making sure we have adequate storage for them! What are the main responsibilities in your role at Signwaves? Wow, where to start… While I...
  6. Harness indoor signage to drive impulse sales.

    Harness indoor signage to drive impulse sales.
    Impulse buying refers to a spontaneous and unplanned decision by consumers to purchase an item right before they make their primary intended purchase, and this decision is often driven by emotions. It's a common occurrence in the shopping experience and holds significant value for retailers. Data suggests that impulse purchases account for a substantial portion of all purchases, ranging from...

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