Call us: 01493 419300


Call us: 01493 419300


Exhibition Displays for L'Oreal Professional

Leading international cosmetics group L’Oréal needed exhibition displays for HAIRIDOLXtra 2011, a joint initiative between L’Oréal and Toni & Guy which aims to find the cream of the latest hairdressing talent in the UK.

Talent scouts from both companies travelled to Edinburgh, Manchester, Leeds and London in search of their next Hair Idol, taking our Curved Pop-Ups and Smart Roll Banners with them.

The Curved Pop-Ups form the backdrop for audition presentations, interviews and photos, creating a simple, stylish and highly visible ‘brand curtain’ which perfectly offsets the vibrancy, energy and diversity and of the young hopefuls mood boards and models.

The Smart Roll Banners provide quick and easy brand presence at these events, acting as signs posts to guide the crowds whilst endorsing the L’Oréal/Toni & Guy partnership.


This is the first time we've used these displays, but it definitely won't be the last. They're quick, easy to set up and really effective, giving us instant brand visibility. And when we're ready to move on, in no time at all they're down again, packed and ready to take to our next event. We'll certainly be using these again at HAIRIDOLXtra 2012.

National Accounts Technical Manager, L'Oréal Professional

See them in action at the HAIRIDOLXtra auditions.

About Us

Signwaves design, manufacture and print a huge range of point of sale signs and displays from kerb to counter... and beyond!

Whether you’re a sign company, marketing agency or brand; Signwaves has the perfect signs and displays for guaranteed footfall and converted sales.

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Signwaves Limited

Lefevre Way, Gapton Hall Industrial Estate,
Great Yarmouth, Norfolk NR31 0NW

© Signwaves Limited. 2017
Company Reg No. 02331929

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Call us: 01493 419300