Leading international cosmetics group L’Oréal needed exhibition displays for HAIRIDOLXtra 2011, a joint initiative between L’Oréal and Toni & Guy which aims to find the cream of the latest hairdressing talent in the UK.
Talent scouts from both companies travelled to Edinburgh, Manchester, Leeds and London in search of their next Hair Idol, taking our Curved Pop-Ups and Smart Roll Banners with them.
The Curved Pop-Ups form the backdrop for audition presentations, interviews and photos, creating a simple, stylish and highly visible ‘brand curtain’ which perfectly offsets the vibrancy, energy and diversity and of the young hopefuls mood boards and models.
The Smart Roll Banners provide quick and easy brand presence at these events, acting as signs posts to guide the crowds whilst endorsing the L’Oréal/Toni & Guy partnership.
This is the first time we've used these displays, but it definitely won't be the last. They're quick, easy to set up and really effective, giving us instant brand visibility. And when we're ready to move on, in no time at all they're down again, packed and ready to take to our next event. We'll certainly be using these again at HAIRIDOLXtra 2012.
National Accounts Technical Manager, L'Oréal Professional
See them in action at the HAIRIDOLXtra auditions.