With just under 2 months until the start of the FIFA World Cup, now's the perfect time to encourage your customers to advertise their plans for the World Cup, with hospitality, retail, bookmakers and the FMCG sectors all set to benefit from strategically placed and timely signage.

It’s estimated that during large tournaments such as the World Cup, an additional £1.65bn gets spent in Great Britain on everything from widescreen TV’s to flutters at the bookmakers, and off licence sales to branded football clothing. 

Football is a huge footfall driver for pubs, and Ad Media estimates that licensees can expect some 14.8million adults to visit the pub to watch football every year, with an average stay of three hours. A recent report by CGA Strategy claims that 47% of sports fans will go out at least once a week, compared to the UK’s national average of 32%, so the FIFA World Cup (coupled with the imminent Royal Wedding) could prove to harvest a bumper crop of sales for savvy publicans this summer.

The long anticipated tournament will be shown on both BBC and ITV channels, kicking off on June 14th with Russia v Saudi Arabia in the group stages, with the first England game on June 18th, as they take on Tunisia. The final takes place on Sunday 15th July.

A key part of ensuring customers know who will be showing all the action will be increased visibility and awareness – and a clever combination of both in-house and outdoor signage will play a fundamental part in this. Whilst digital and social media can still play their part, this is becoming increasingly more difficult for cost conscious retailers – especially those who rely on Facebook, as recent changes to the platform have seen a downturn in their posts appearing in newsfeeds in favour of showing more content from friends and family instead of businesses.

Easy message change signage, such as the Swinger with a poster pocket or the A-Master Plus with its handy header area and simple snap-front poster change design are ideal for businesses looking for a solution they can then get good, continual use from long after the beautiful game has finished.

Pubs and hospitality customers can always find good use for Chalkboards and their versatile nature makes them perfect for advertising game start times as well as promotions and deals during the match.