Simple yet striking graphics help Bailey promote their 'Alu-Tech' body shell design
Bailey is one of the biggest names in caravans, with over sixty years’ experience in their design and manufacture.
Unique to their current line-up is the ‘Alu-Tech’ body shell design, which Bailey has long promoted in retail outlets using our Ecoflex pavement signs. The simple yet striking graphic highlights the point-of-difference from other brands and helps Bailey stand out in the caravan-buying crowds.
And to support the launch of their brand new ‘Approach’ motorhome, Bailey has recently ordered a trailer-load more Ecoflex, complete with varnish for extra durability and outdoor life.
We choose Ecoflex because they’re so simple to setup and move around, which is really important to our retailers. Also, the panels can be replaced quickly and easily, allowing us to change the message or promotion whenever we like without having to buy new bases.
These pavement signs create brand presence, which is particularly important for outlets that also sell other brands, and they improve the appearance of the sites generally. As the signs are kept outdoors for long periods, they receive a lot of UV exposure. For a nominal additional cost, varnish protects the panels from the elements and gives them a healthy shine in the process!
Marketing Manager, Bailey Caravans