Customisation is the term we use for personalising a standard product, turning it into something unique for a customer, tailored to their brand or promotion as if it had been designed just for them.
Customisation has significant advantages over a new ‘ground-up’ product design solution. In many ways it’s the best of both worlds, a service centred on flexibility and exclusivity combined with the benefits of lower cost, lower risk, proven reliability and speed to market of a packaged design.
Designing and delivering a brand new product to market is not for the faint hearted and can require deep pockets! You can read more about this within Product Design.
Unlike new product design, customisation requires little or no involvement from our D&D (design and development) team, and, other than some minimum order quantity restrictions is available to all our customers and ‘good to go’!
We find that customisation of a standard product satisfies the majority of enquiries for ‘something different’. Customers are regularly bowled over by what can be achieved, the results demonstrating time and again that this approach is less a compromise, more often the ideal solution.
Supply us with an idea of what you might be looking for, with any artwork you have or branding guidelines, and we usually have the capacity within a few days for one of our graphic designers to mock-up something unique to you.
The approach, using a combination of print, finishing and customisable accessories, is explained using the following popular standard products.